Luxury Marketing in China  

作　　者：Shu Jingjiang 

出　　处：《China's Foreign Trade》2008年第13期54-56,共3页中国对外贸易（英文版）

摘　　要：With continuous double-digit economic growth for over 20 years, China is estimated to become the world＇s 1third largest economy, with a GDP of approximately RMB 27 trillion in 2008, according to preliminary estimates by the World Bank. The rapid economic development has encouraged consumers to move away from the savings culture of older generations. China is now the world＇s third largest consumer of luxury goods,Market size With continuous double-digit economic growth for over 20 years,China is estimated to become the world's third largest economy,with a GDP of approximately RMB 27 trillion in 2008,according to preliminary estimates by the World Bank.The rapid economic development has en-

关 键 词：中国 奢侈品市场 消费需求 消费水平 

分 类 号：F723[经济管理—市场营销]