狂欢广场上的欲望化言说——试析网络哄客的话语特征  

Desire Speech on Revelry Piazza——Discourse Characteristics of the Network Drive-up Mass

作　　者：张咏梅[1] 

机构地区：[1]浙江大学传播研究所,浙江杭州310028

出　　处：《中国矿业大学学报（社会科学版）》2008年第2期61-64,共4页Journal of China University of Mining & Technology(Social Sciences)

摘　　要：网络哄客是在消解中心话语的网络传播方式、网络传播信息交流的双向性、网络身份的虚拟性、新闻娱乐化及传统媒体推波助澜的基础上产生的。网络哄客的出现在一定程度上颠覆了传统的话语权力模式,草根性是哄客话语的基本特征,具体表现为对精英话语的挑战并伴随强烈的娱乐性;由草根性娱乐性走向公共严肃性是其另一特征。哄客话语具有一定的负面影响,必须进行科学引导和有效控制。Network drive-up mass come into being on the basis of dispeling the spreading of the central discourses, and on the basis of the network two-way information exchanges, the network virtual reality, the news entertainment and the traditional media sensational reports. The emergence of network drive-up mass in a certain degree overthrows the traditional discourse power mode. Grass root nature is the basic characteristics of the network drive-up mass. The concrete performance is the challenge of the elite discourse and is of the amusement nature. Its another feature is the transformation from the grass root entertainment to the public seriousness. The discourses of the drive-up mass have certain negative effects and must be scientifically guided and effectively controlled.

关 键 词：网络哄客 话语 草根性 

分 类 号：G206.2[文化科学—传播学]