利用隐喻的认知性塑造产品的心理形态特征  

Using the Cognitivity of Metaphor to Shape the Psychological Characteristics of Products

作　　者：余从刚[1] 许佳[2] 

机构地区：[1]湘潭大学机械工程学院,湖南湘潭411105 [2]昆明理工大学,云南昆明650093

出　　处：《家具与室内装饰》2008年第6期18-19,共2页Furniture & Interior Design

摘　　要：隐喻的认知性是指通过彼事物来认识此事物的思维方法,产品心理形态特征是产品意义特征的表现,它可以利用隐喻的认知思维方法通过文化沟通和意象生成来实现,其中喻体的寻求是塑造产品心理形态特征的关键。The metaphor cognition refers to the thought of knowing one thing through the other. The product psychological shape characteristic is a significant characteristic of a product, it may be realized by using the cognitivity, of metaphor through cultural communication and image making. Choice of metaphor is the key of shape the psychological characteristics of products.

关 键 词：隐喻 认知 心理形态 特征 

分 类 号：TB472[一般工业技术—工业设计]