浅议高校街舞队的营销与物流管理  

The Marketing and Logistics Management of the College Street Dance Team

作　　者：李绘 李媛[2] 贾强[3] 

机构地区：[1]邯郸技术职业学院 [2]廊坊师范学院音乐学院 [3]邯郸学院

出　　处：《中国市场》2008年第23期116-117,共2页China Market

摘　　要：高校运动队不是简单的运动、训练、比赛,而是应该形成一条"训练—比赛—发展—营销"一条龙的体育营销体系。这个体系的建立,将为我国新兴体育运动的发展打下了初步实践的基础。本文对高校街舞队的运作模式和相关的物流配送进行探讨。College sports teams is not a simple exercise, training, competition, but should form a ＂training - competition - development - marketing＂ one-stop sports marketing system. The establishment of this system, for the development of China＇s emerging sports laid a foundation for the initial practice. In this paper, the College Street Dance Team mode of operation and related logistics and distribution are discussed.

关 键 词：高校 街舞队 物流 

分 类 号：G806[文化科学—运动人体科学]