高科技初创企业的商务模式设计研究  

Research on Design of Business Models for High-tech Start-ups

作　　者：张双文[1,2] 

机构地区：[1]北京大学应用经济学博士后科研流动站,北京100871 [2]深圳市创新投资集团有限公司博士后科研工作站,广东深圳518026

出　　处：《科技进步与对策》2008年第7期40-42,共3页Science & Technology Progress and Policy

基　　金：国家自然科学基金项目(70272013)

摘　　要：商务模式由它的价值主张、价值支撑和价值保持等来表征。首先,商务模式的设计是一个不断完善的互动过程,在生命周期的每个阶段都需要进行设计和优化,3个设计部分是互相补充、互相完善的,是一种阶梯式上升的循环过程;最后,运用实例对高科技初创企业的商务模式设计进行了说明。Business models may be expressed using value proposition, value supporting, value maintaining. At first, the design of business models is a mutual action of three parts that are additive and compensatory and must be continually optimized along with every phase of product life cycle. Furthermore they are a circular process that should be repeated again and again for continuous improvement like ladder. Finally, an example is given to illustrate how to design business models in the high-tech startups.

关 键 词：高科技初创企业 商务模式 价值主张 价值支撑 价值保持 

分 类 号：F276.44[经济管理—企业管理]