食物消费与肥胖——基于食物特点的消费者分层研究  

Food Consumption and Obesity in China Based on a Consumer Segmentation Study

作　　者：何宇纳[1] 张晓勇 Hans Dagevos Ivovander Lans 翟凤英[1] 

机构地区：[1]中国疾病预防控制中心营养与食品安全所 [2]LEI-Wageningen University and Research Centre,the Netherlands [3]Marketing and Consumer Behaviour Group-Wageningen University and Research Centre,the Netherlands

出　　处：《中国农村观察》2008年第4期35-40,61,共7页China Rural Survey

摘　　要：本文结合当今中国最突出的现象——日益增长的消费者社会和快速上升的肥胖流行趋势,利用2002年中国居民营养与健康状况调查资料,采用因子分析和聚类分析相结合的方法,将消费者按照食物消费特点进行分层,结果得到4个不同的膳食特点的消费群体,即"黄土高坡"、"江南水乡"、"小康之家"、"西洋情调"。本文比较了各类膳食特点人群的肥胖率及社会人口学特点,结果显示,处于社会经济状况较好的"小康之家"和"西洋情调"组由于膳食中较高比例的动物性食物的摄入,超重和肥胖率最高;中等生活水平的"江南水乡"组由于较为平衡的膳食结构,超重和肥胖率最低;而社会经济状况较差的"黄土高坡"人群,膳食质量较差,但超重和肥胖率却较高,是应特别引起关注的人群。The problem of overweight and obesity in China is mounting but limited research is touched upon this issue. This study makes use of the rich data from the China National Nutrition and Health Survey (CNNHS) conducted in 2002. By combining the methods of factor analysis with cluster analysis, we successfully identified four consumer segments, namely Yellow earth, Green water, Newly affluent, and Western adopter. These four groups of consumers differ significantly with respect to body mass index (BMI) and socio-demographic factors. We conclude the paper with relevant policy recommendations.

关 键 词：食物消费 肥胖 膳食结构 消费者分层 

分 类 号：F014.5[经济管理—政治经济学] F126.1