生态文明时代的企业社会责任解析  

The Analysis of Enterprise Social Responsibility of Ecological Era

作　　者：敬嵩[1] 

机构地区：[1]西南财经大学公共管理学院,成都610074

出　　处：《生态经济》2008年第5期91-93,共3页Ecological Economy

基　　金：西南财经大学科研基金资助项目

摘　　要：本文以案例形式讨论了壳牌公司布伦特斯帕油轮公司事件。透过油轮事件,文章分析了当今企业实际上面临的生存环境。最后,运用制度经济学、社会学、契约理论分析指出,在当今资讯发达,消费者生态意识、人权意识逐步提高的情况下,企业认真对待其社会责任是一种理智的选择。This paper discusses the incident of Shell Brent Spar as a case, through which the author offers an analysis of the living environment that enterprises faced at present. Finally the paper uses institutional economics, sociology and contract theory to make such a theoretical analysis： In the age of information technology today, it is a wise choice that enterprises take seriously to their social responsibility.

关 键 词：生态文明 社会责任 契约理论 

分 类 号：F270[经济管理—企业管理] G40-014[经济管理—国民经济]