具有风险偏好的三级供应链收益共享契约机制  

Study on Revenue Sharing Contract Mechanism in Three-Stage Supply Chain With Risk Preference

作　　者：桑圣举[1] 王炬香[1] 杨阳[1] 

机构地区：[1]青岛大学国际商学院管理科学与工程系,山东青岛266071

出　　处：《工业工程与管理》2008年第4期19-23,共5页Industrial Engineering and Management

基　　金：山东省教育厅计划项目(J06X05)

摘　　要：研究三级供应链成员具有风险偏好的收益共享契约设计问题。为了比较分析,首先探讨了零售商、分销商和供应商都为风险中性者时的供应链收益共享契约机制;然后利用期望收益方差方法,分别给出零售商或分销商为风险规避者,以及两者都为风险规避者时收益系数的取值区间。为了直观分析,最后给出一个数值算例,结论表明,对于风险规避者来说,他们为降低自身的风险,宁愿提供给对方较大的销售份额,降低自己的收益,而让对方提供较低的批发价格。Based on risk preference of partners in three-stage supply chain, the design of revenue-sharing contract was researched. Firstly, for compared analyze, the risk neutral case was discussed. Then, the interval value of revenue coefficient was given when supplier or retailer is risk averse or both are risk averse. In the end, for directly analyze, a numerical example was given which suggested that the risk averse would let the other party derive the larger sales share in order to get the lower wholesale Price.

关 键 词：三级供应链 收益共享契约 风险偏好 

分 类 号：F274[经济管理—企业管理]