传统媒介传播效果衰减成因探析--基于信息社会学的视角  

On the Causes of Attenuation of Communication Effect of Traditional Media——Based On the View of Information Sociology

作　　者：谢俊贵[1] 

机构地区：[1]广州大学公共管理学院

出　　处：《湖南师范大学社会科学学报》2008年第4期83-86,共4页Journal of Social Science of Hunan Normal University

基　　金：国家社会科学基金项目“信息分化”(02BSH023)的部分成果

摘　　要：信息社会形成的严重问题最为显著的就是传统媒介传播效果衰减的问题。深入分析传统媒介传播效果衰减的成因,可以概括为四个方面:即变迁性置换、过密性冲淡、结构性萎缩、集中性削弱。Information society bring huge impact and cause a serious of problem, the attenuation of the communication effect of traditional media is the most notable among them. With analyzing depthly the cause of attenuation of the communication effect of traditional media, It can be summed up in four aspects： movable replacement, involution dilution, structural atrophy, the concentration weakening.

关 键 词：信息社会 传播媒介 传播效果 效果衰减 影响因素 

分 类 号：G206[文化科学—传播学]