解析收益管理的核心观点  

Analysis on Core Concepts of Revenue Management

作　　者：周晶[1] 杨慧[2] 

机构地区：[1]南京大学工程管理学院,江苏南京210093 [2]南京理工大学经济管理学院,江苏南京210094

出　　处：《经济管理》2008年第14期22-25,共4页Business and Management Journal ( BMJ )

基　　金：国家自然科学基金项目"竞争环境下的收益管理博弈模型与决策分析"(70371019)。

摘　　要：针对收益管理应用的行业特点,本文在Robert Cross提出的7条核心观点的基础之上,增加了"以收益最大化驱动利润最大化"的新观点;从系统分析的角度构建了收益管理核心观点的层次结构,将8项核心观点划分为理念层、技术层和操作层3个层次,阐述了核心观点的内涵与相关性。This paper introduces the basic philosophy of revenue management. Based on the theoretical and practical analysis, a new concept that replacing cost-oriented management with revenue-oriented management is added to the seven core concepts provided by Robert Cross. It divided the eight core concepts into three layers, the concept layer including two core ideas, the method layer including three managerial principles, the operational layer including three guidelines for practice. It also gives some explanation and comments on these concepts and their relations.

关 键 词：收益管理 核心观点 系统分析 

分 类 号：F270[经济管理—企业管理]