自动识别技术VS高效消费者响应  

Automatic Identification VS ECR

作　　者：付瑞平[1] 

机构地区：[1]《中国自动识别技术》记者

出　　处：《中国自动识别技术》2008年第4期57-60,共4页China AUTO-ID

摘　　要：现在可以说每个零售商无一不遵循"顾客就是上帝"这一经营理念,但也许作为消费者的你却并不完全同意这点,因为无论哪个零售商,它并不总是能让你有上帝的感觉,你有时也许会因为想买的商品正好缺货而郁闷,当然也会因为想买的商品价格偏高而觉得难以接受直到ECR的出现,改变了这一切。ECR once again reviews each procedure of production, logistics, sales of upstream enterprises, enterprises at middle reaches, downstream enterprises, whose aim is to eliminate the non-add-valued costs for consumers during the whole procedure of the logistics, from supply-leading system to demand-pulled one, ECR expects to send commodities to consumers by the better, quicker and more economical methods, meeting demands of consumers.

关 键 词：自动识别技术 消费者 商品价格 经营理念 零售商 不完全 ECR 顾客 

分 类 号：F426.6[经济管理—产业经济]