基于企业营销视角的企业体育公关策略研究  

The Enterprise Sports Public Relations Strategy Based on Enterprise Marketing

作　　者：熊越强[1] 

机构地区：[1]桂林航天工业高等专科学校,广西桂林541004

出　　处：《改革与战略》2008年第8期151-153,共3页Reformation & Strategy

摘　　要：文章从企业营销的视角对体育公关的优势与弊端进行了分析,在此基础上,对体育公关在时间上和空间上的操作策略以及在具体实施过程中的策略进行了探讨。This paper analyzes the advantages and disadvantages of sports public relations based on the view of the enterprise marketing; on this basis, the operation strategy in time and spatial of sports public relations as well as in its process of implementation are discussed.

关 键 词：企业营销 体育公关 策略 

分 类 号：F270.3[经济管理—企业管理]