英语广告中语气系统的人际意义探析  

A Study on Interpersonal Meanings of Mood System in English Advertising

作　　者：王蕾[1] 蔡璀红[1] 

机构地区：[1]浙江工商大学外国语学院,浙江杭州310018

出　　处：《浙江工商大学学报》2008年第4期42-46,共5页Journal of Zhejiang Gongshang University

摘　　要：文章以韩礼德的系统功能语法理论为基础,对英语广告语气系统的人际意义进行了研究。从三种主要句型、时体态和语气隐喻等方面对英语广告实例进行了分析,从而说明人际意义在英语广告中如何通过语气来实现,并且阐述了人际意义的传达对广告获得成功的重要性。Based on the theories of Halliday＇s Systemic functional grammar, this paper focuses on the interpersonal meanings of mood system in En^ish advertising. It analyzes several authentic examples from aspects of sentence types, tense, aspect and voice, and metaphors of mood to demonstrate how interpersonal meanings are generally realized by the mood system in English advertising,and to show the importance of interpersonal meaning in achieving success for advertisements.

关 键 词：英语广告 人际意义 语气系统 

分 类 号：H0[语言文字—语言学]