开放系统不同成本企业博弈定价模型  

Open System Game Pricing Model for Enterprises with Different Cost

作　　者：李森[1] 高明[1] 

机构地区：[1]东北大学工商管理学院,辽宁沈阳110004

出　　处：《中国管理科学》2008年第4期127-131,共5页Chinese Journal of Management Science

基　　金：国家自然科学基金资助项目(70771022)

摘　　要：基于不同成本企业地位不等的前提,建立并比较了封闭系统不同成本企业的竞争博弈价格模型和合作博弈价格模型。分析了在开放系统,理性企业即不采用竞争博弈价格的原因——收益较低,又不采用合作博弈价格的原因——高价格吸引新企业进入。在竞合价格和临界价格概念基础上,建立了开放系统定价模型,并分析了影响临界价格高低的因素及竞合价格能使企业保持相对较高的利润又对新企业不产生吸引力。最后通过算例分析验证了该模型。Based on the different cost of enterprises,a competitive game pricing model as well as a cooperative game pricing model are established and compared between the two enterprises with different costs under a closed system. Then an analysis is conducted and results come out that a rational enterprise would not choose the competitive game price because of the low profit, nor will they choose cooperative game pricing, for the high price might lead to more potential competitors. In addition, a pricing model under open system is established with the conception of margin prices. Factors that influence the margin price are identified. The reasons why competitive price can keep the company with a comparatively higher profit are also clarified. A numerical example is given to illustrate the model at last.

关 键 词：博弈 定价模型 开放系统 临界价格 

分 类 号：F271[经济管理—企业管理]