网络时代的大众文化  

Mass Culture in the Internet Times

作　　者：杨聪[1] 

机构地区：[1]上海第二工业大学人文学院,上海201209

出　　处：《北京师范大学学报（社会科学版）》2008年第4期109-112,共4页Journal of Beijing Normal University(Social Sciences)

摘　　要：大众文化是由现代传媒技术支撑的、服从于文化制造商的利润考虑的文化形态,大众仅仅是被动的受体;互联网使大众文化发展到了一个新阶段,互联网的最大特点是网民的主动参与,但是,由于现代传媒技术所制造的虚拟和符号的世界产生了统治人们思想的力量,人可能在获得更多信息和发言权的同时失去了主体性,互联网并没有改变大众文化的基本性质。Mass euhure is supported by modern media and obeys the cultural form considered by cultural producers＇ profits. The masses are not the passive receivers; they are rather the active participants when mass culture develops into a new stage with the influence of the Internet. However, the virtual and symbolic world made by modern media has produced the power that rules people＇s idea. People may lose their main--body principle when they gain more information and voice. In fact, the Internet has not changed the basic principles of the mags culture at all.

关 键 词：大众文化 草根 网络 虚拟世界 符号 

分 类 号：N02[自然科学总论—科学技术哲学]