会展旅游市场营销策略研究  

Exhibition tourism market promoting strategy research

作　　者：张冠军[1] 周春林[1] 

机构地区：[1]南京师范大学地理科学学院,江苏南京210046

出　　处：《特区经济》2008年第8期149-150,共2页Special Zone Economy

摘　　要：进入21世纪以来,随着中国社会经济的飞速发展,旅游产品的种类逐渐向多元化的方向发展,以满足人们越来越个性化的需求,会展旅游就在这种形势下产生和发展起来。会展旅游与传统的观光旅游相比具有自己独特的内涵,所以有必要对会展旅游进行全新的研究和探讨。本文通过对会展旅游市场营销特点的分析,得出了几项适合开展会展旅游市场营销的策略。With the rapid development of Chinese economy since 21st century. The products of tourism industry have become more and more pluralistic in order to meet the individuation of people＇s demands, which has given birth to MICE tourism. Compared with traditional sightseeing tourism, MICE tourism has its special connotation, so it is necessary to do an entirely new research on MICE tourism. This paper analyzes the characteristics of marketing of MICE tourism, according to which some go-ahead marketing tactics are drawn to improve the development of MICE tourism.

关 键 词：会展旅游 市场营销 策略 

分 类 号：F713.83[经济管理—广告] F592[经济管理—产业经济]