论企业营销战略发展与营销观念创新  

Study on Market Strategy Development of Enterprise and Marketing Idea Innovation

作　　者：吴朝玉[1] 

机构地区：[1]皖北煤电集团有限责任公司销售公司,宿州234000

出　　处：《安徽建筑工业学院学报（自然科学版）》2008年第4期27-29,共3页Journal of Anhui Institute of Architecture(Natural Science)

摘　　要：企业营销战略的发展与营销观念的创新是一对相辅相成的影响因素,是保证企业长久、稳定发展不可或缺的两个方面。本文在分析市场战略发展与营销观念创新关系的基础上,提出谋划是战略发展与观念创新的前提,理念是根本,管理是保证。The development of Marketing strategies and the idea of marketing innovation are complementary factors. They are two essential aspects to keep the enterprises long and stable. Based on the analysis of development and innovation, this paper proposed that plan is the prerequisite, concept is the fundamental and management is the guarantee of development and innovation.

关 键 词：市场营销 战略发展 观念创新 

分 类 号：F272.3[经济管理—企业管理]