湖北体育品牌创建与运营分析及对策研究  

Situation Analysis and Countermeasure Study of Constructing and Operating the Sport Brands in Hubei Province

作　　者：唐景丽[1] 

机构地区：[1]湖北第二师范学院体育系

出　　处：《中国青年科技》2008年第7期10-13,共4页China Youth Science and Technology

基　　金：湖北省社会科学基金项目(项目批准号[2005]079)

摘　　要：品牌是市场竞争的核心，发展品牌经济是增强区域经济实力的重要手段。通过对湖北体育品牌的创建与运营优势、劣势及机遇的分析，本文提出了以体育无形资产的资本运营为手段，以盘活体育名人个人品牌为突破口进行品牌投融资活动的对策，以期为湖北体育品牌的快速发展提供理论支持。The brand is the core of the market competition, and developing brand is an important means of enhancing the regional economy. Through the analysis over the advantages, disadvantages and chances of the establishing and operating the sport brands in Hubei province, this article proposes to run the capital operation with sports intangible assets, and the countermeasures of starting brand investing and financing activities by active sport celebrity personal brand, in the hope of providing theoretical support for fast development of the sports brand of Hubei.

关 键 词：湖北体育品牌 创建与运营 对策 

分 类 号：F275.1[经济管理—企业管理] G807.4[经济管理—国民经济]