创业导向与组织绩效关系的研究述评——从直接关系到调节变量和中介变量的引入  

The Literature Review of Entrepreneurial Orientation and Corporate Performance——From Direct Effect to Moderating-effect and Mediating-effect Models

作　　者：郑馨[1] 

机构地区：[1]华南理工大学工商管理学院,广州510640

出　　处：《研究与发展管理》2008年第4期96-100,123,共6页R&D Management

摘　　要：研究者在创业导向与绩效直接关系模型的基础上加入第三类变量,通过调节变量获取不同组织和环境情境下两者关系的解释,或通过中介变量的不同作用机理考察创业导向对绩效的影响.在对创业导向的内涵和维度进行分析的基础上,对国际学术界该研究的发展和演变以及相关的研究成果进行了梳理,并提出了未来的研究方向.The existing empirical evidence regarding the direct effect of entrepreneurial orientation and organizational performance is mixed, so the researchers introduce the moderators and mediators into the direct effect model. The effect of EO-performance is different under different organizational and environmental conditions. The mediators intervene in the relationship between EO and performance through different process mechanisms. It firstly delineates and refines the meaning and dimensions of EO. Then, it explores the relevant empirical literatures from the EO-performance direct effect to moderating-effect and mediating-effect models. Finally, further research directions are discussed.

关 键 词：创业导向 绩效 调节变量 中介变量 

分 类 号：F270[经济管理—企业管理]