顾客经济导向下的企业价值网整体竞争力提升模型——一种基于企业网群竞争的中观分析  

A model upgrading overall competitiveness of enterprise net - value under customer - oriented economy A middle-level analysis based on enterprise competitiveness

作　　者：卜华白[1,2] 高阳[2] 

机构地区：[1]湖南省衡阳师范学院,衡阳421008 [2]中南大学商学院,长沙410083

出　　处：《中国经济与管理科学》2008年第4期61-62,共2页Chinese Economy Management Science Magazine

基　　金：湖南省社会科学联合基金项目（0608009B）;衡附市社科规划重点项目（hyskjj-zhongdian-007）的中期成果.

摘　　要：“互联网”“顾客经济”这些重大经营环境的“突变”使得传统管理学百年来创立的管理理论和积累的管理经验倍受挑战。为此，本文从顾客经济的角度出发，依据目前盛行的企业价值网理论，分析了企业价值网作为一个整体如何提升竞争力的对策模型，从而为企业制定相关竞争决策提供了一种新的理论依据。＂Inter＇net＂ and ＂customer economy＂ have operated a new ＂mutations＂ environment in which traditional management theory and much experience has faced many challenges. Therefore, this article from the customer economy point of view, based on currently prevalent net - value theory, has analyzed the model about the enterprise net - value how to enhance enterprise competitiveness in the net-value as a whole, so enterprise is provided a new theory about its decision-making.

关 键 词：顾客经济 企业价值网 整体竞争力 提升 

分 类 号：F270.7[经济管理—企业管理]