论绿色营销发展的客观必然性和可持续性——兼论绿色营销的实施步骤与策略  

On the Objective Necessity and the Sustainability of Green Marketing Development

作　　者：刘金章[1] 李杨威[1] 

机构地区：[1]天狮职业技术学院金融管理系,天津300211

出　　处：《现代财经（天津财经大学学报）》2008年第9期74-78,共5页Modern Finance and Economics：Journal of Tianjin University of Finance and Economics

摘　　要：在当今世界,随着经济的发展和人们环保意识的提高,一场绿色革命的浪潮正在席卷全球,"绿色"将成为21世纪的一个主题。本文分析了绿色消费和绿色营销,论述了绿色营销发展的必然性和可持续性,并深入探讨了绿色营销的实施步骤与策略。In the present world, with the development of economy and the awareness enhancing of people＇s environmenttal protection, a＂green revolution＂ tide is sweeping arcoss the world, becoming one topic in 21st centuries. This paper analyzes greeen consumption and green marketing, introducing the inevitability and the sustainability of development of green marketing, making out implementing steps and strategies of green marketing.

关 键 词：绿色消费 绿色产品 绿色营销 绿色营销策略 

分 类 号：F713.50[经济管理—市场营销]