“六书”与现代招贴设计  

"Six Categories of Characters" and the Modern Poster Design

作　　者：张娴[1] 

机构地区：[1]湖南第一师范学院新闻系,湖南长沙410001

出　　处：《湖南科技学院学报》2008年第9期232-234,共3页Journal of Hunan University of Science and Engineering

基　　金：湖南省教育厅2007年度科学研究项目"当代平面广告设计与中国传统文化关系研究"(07C048)的阶段性研究成果。

摘　　要：汉字是以中国古代文化为中心的东方文化的一种视觉表达,汉字形成过程中产生的造字方法——六书,也是东方人为了更好地传达本意的一种视觉设计思维和设计方法。用"六书"的造字法则来指导以图形和文字为核心的现代招贴设计,将"六书"转化成一种新的创造动力,让现代设计在民族的根基和土壤上成长,这是我们设计师当下应该关注的一个问题。The Chinese character was take China the ancient civilization as the central Eastern culture one kind of visual expression, in the Chinese character forming process produces makes the character method - - six categories of characters, also was the Oriental in order to transmitted the original intention well one kind of visual design thought and the design method. With ＂six categories of characters＂ makes the character principle to instruct take the graph and the writing as the core modern handbill poster notice design, ＂the six categories of characters＂ will transform one kind of new creation power, will let the modern design grows in on nationality＇s foundation and the soil, this will be a question which our designer will be supposed to pay attention immediately.

关 键 词：汉字 六书 民族 招贴设计 

分 类 号：H12[语言文字—汉语]