新建本科院校实施品牌战略的思考  

On Implementing Brand Strategy of Newly-established Universities

作　　者：黄江昆[1] 陈全宝[1] 

机构地区：[1]泉州师范学院办公室,福建泉州362000

出　　处：《泉州师范学院学报》2008年第5期110-113,共4页Journal of Quanzhou Normal University

摘　　要：论述了在激烈的高等教育竞争中,新建本科院校实施品牌战略的重要性及意义,同时借鉴企业的品牌战略理论提出高校实施品牌战略的理念、内容及其特征,以此阐述新建本科院校实施品牌战略的策略,即树立大学理念、建立现代大学制度、培育大学形象。The article discusses the significance and meaning of implementing brand strategy of newly-established universities in the condition of intense competition for higher education market. Using the theory of enterprises brand strategy as reference,the article explains the ideas, contents and characteristics of implementing brand strategy in universities. And it puts forward the measures to implement brand strategy of newly-established universities, namely cultivating university ideas, establishing modern university system and molding the university image.

关 键 词：新建本科院校 品牌战略 大学理念 大学形象 

分 类 号：G64[文化科学—高等教育学]