乳品消费市场营销策略  

Strategy of dairy product consumer market

作　　者：方改霞[1] 朱泮民[1] 李令立[1] 单林娜[1] 

机构地区：[1]平顶山工学院生物工程系,河南平顶山467001

出　　处：《平顶山工学院学报》2008年第5期34-36,共3页Journal of Pingdingshan Institute of Technology

摘　　要：对平顶山地区乳品市场品牌认同情况及被调查者购买决策影响因素、被调查者青睐的乳品类型的调查,提出平顶山乳品企业应对激烈竞争应采取的措施和发展思路。In this paper we research into the brand recognition in the market and the factors affecting the consumers＇ purchase decision in dairy products of Pingdingshan City so as to meet the fierce competition in the market. And some corresponding measures and thoughts about the development of dairy enterprises were introduced.

关 键 词：乳制品 市场 消费 平顶山 对策 

分 类 号：F713.3[经济管理—产业经济]