儿童广告设计探微  

The Exploration of Design for Children's Advertisement

作　　者：魏琼靓[1] 

机构地区：[1]河南机电高等专科学校,河南新乡453002

出　　处：《河南机电高等专科学校学报》2008年第5期54-55,共2页Journal of Henan Mechanical and Electrical Engineering College

摘　　要：中国现在14岁以下的儿童有2.9亿,占总人口的22.89%。很多企业为了培养潜在的消费者及其对品牌的忠诚度,也把自己的注意力投向了儿童市场。由此,针对儿童市场所做的包括广告在内的营销活动成了整个社会经济中的重要组成部分。Now there are 0. 29 billion children under 14 years old in china, Taking up 22.89% of the total population . Many enterprises turn their focus to the children＇s market in order to cultivate the potential customers and their loyalty to the brand name. Therefore ,the marketing activities including advertisements, concerning the children market become an important part of the entire social economy.

关 键 词：儿童广告 儿童广告策略 

分 类 号：J045[艺术—艺术理论]