基于扎根理论的企业战略定位探讨  

Study on the Positioning of Business Strategy on the basis of the Ground Theory

作　　者：韩炜[1] 

机构地区：[1]天津财经大学商学院,天津300222

出　　处：《现代财经（天津财经大学学报）》2008年第10期38-42,共5页Modern Finance and Economics：Journal of Tianjin University of Finance and Economics

基　　金：教育部人文社会科学重点研究基地重大项目(2006JDXM133);天津市社科规划项目(TJGL07-021)的资金支持

摘　　要：作为战略管理的核心,战略定位是战略主题与价值活动的有机组合。科学地辨识企业的战略定位架构,对于深入分析企业战略的本质是十分有益的。本文以戴尔公司为研究对象,运用扎根理论的研究方法,通过科学的分析程序辨识出了戴尔公司的战略定位,同时也为扎根理论在管理学领域的应用作了尝试性探索。As the core of management of strategy, the positioning of strategy is an organic combination of strategic topic and value practice. A scientific recognition of strategic positioning frame of business is beneficial to the further analysis of the essence of business strategy. In this paper, the Dell company is the object of research, and applying the research approach of root theory, I recognize the strategy positioning of the Dell company by means of a scientific analysis process. Meanwhile, it makes a trial exploration of the ground theory＇s applying to the field of science of management.

关 键 词：战略定位 扎根理论 译码 

分 类 号：F717.5[经济管理—产业经济]