大型田径比赛赛场主持的功能与素养  

Discussion on Function and Literacy of the Director in the Large-scale Track and Field Competition

作　　者：刘晓英[1] 

机构地区：[1]宜春学院体育学院,江西宜春336000

出　　处：《宜春学院学报》2008年第4期115-117,共3页Journal of Yichun University

摘　　要：近年来随着我国群众体育,竟技体育、体育产业"三大支柱"的迅速发展,田径赛事日渐增强,对外交流日益扩大,体育事业商业化运作日渐深入,赛场主持工作显得越来越重要,他们把政府行为和商家炒作同时运用到赛场上,由"宣告、告知",向"宣传、告知"方向拓展与创新,使在场每一个人"听得懂、看得见、学得会、用得上"使观看比赛成为一种享受。With the rapid development of the three pillars of sports -folk sports, competitive sports and sports industry, today＇s track and field games play a more and more important role in foreign exchange, and they are more and more commercialized. Anchorpersons in these games step from ＂informing the public＂ to ＂promoting the games＂ . They combine government operations and commercial speculation into a kind of enjoyment, a breeze. Every speculator can hear it , see it, learn it and use it.

关 键 词：田径运动 比赛 赛场主持 功能 素养 

分 类 号：G80-0[文化科学—运动人体科学]