打造“养在南阳”品牌的时代价值和对策  

The Time Value and Countermeasures of Building "Health Preservation in Nanyang" Brand

作　　者：赵秀玲[1] 孙晓涛[1] 

机构地区：[1]南阳师范学院经济与管理学院,河南南阳473061

出　　处：《城市发展研究》2008年第5期I0001-I0008,I0012,共9页Urban Development Studies

基　　金：2006年度国家社会科学基金项目<关于增强我国文化核心竞争力问题研究>(06BZX021)

摘　　要：自然和历史文化资源成就了南阳最佳养生之地。打造"养在南阳"品牌有利于南水北调水源地的生态保护、有利于和谐河南均衡发展、有利于变南阳的劣势为优势、有利于提升南阳的文化核心竞争力。因此,要把打造"养在南阳"品牌上升到落实科学发展观的高度来认识;要提升政府和民众对"养在南阳"的认同感和文化自信;要以"养在南阳"为龙头统领南阳工业、农业和旅游经济发展;要争取国家和南水北调受水地人才、资金与技术的支持;要加大城市管理力度,提高城市营销水平等。Nanyang is the best land of health preserbvation because of natural, historical anti cultural resources. Building ＂Health Preservation in Nanyang＂ Brand is benefitical to the ecological protection of South-to-Noah Water Transfer projiect, the harmonious and balanced development in Henan Province, the changing of the shortcomings to the advantages of Nanyang anti enhancing the core competence of Nanyang culture. So we should rise the building ＂Health Preservation in Nanyang＂ brand to a high degree of the scientific development concept, should enhance the cultural self-confidence and the identity of ＂Health Preservation in Nanyang＂ by the government and civil, develop the the Industry, Agriculture and Tourism Economy with the leading by ＂Health Preservatinn in Nanyang＂ , should try to get the supporting of human resource, capital and technology hom central government and the area of which get water from South-to-North Water Transfer project. We also should strengthen the city management and increase the level of city marketting.

关 键 词：南阳 养生 价值 对策 

分 类 号：F299.27[经济管理—国民经济]