基于客户价值分析的图书馆知识服务营销机制  

Library Knowledge Services Marketing Mechanism Based on Analysis of the Customer Value

作　　者：李毅博[1] 刘丽娟[2] 

机构地区：[1]苏州经贸职业技术学院图书馆,江苏苏州215009 [2]东南大学图书馆,江苏南京210094

出　　处：《河南图书馆学刊》2008年第5期12-15,共4页The Library Journal of Henan

摘　　要：客户价值分析为图书馆知识服务及其营销策略提供了理论和方法基础。探讨了基于生命周期的客户价值分析的相关视角,并结合图书馆知识服务营销的理念和内涵,提出了知识经济环境下基于客户价值分析的图书馆知识服务营销的策略模式。the analysis of the customer value provides a theoretical basis for the library knowledge service and its marketing strategies. In this paper, we discuss the relevant of analysis of customer value based on the life-cycle, with the Concept and content of library knowledge services marketing, we put forward library knowledge services marketing mechanism Based on the analysis of the customer value after a knowledgebased economy environment.

关 键 词：客户价值分析 知识服务 营销 图书馆 

分 类 号：G252[文化科学—图书馆学]