基于博客的企业网络营销应用研究  

An Analysis of the Application of Corporate E-Marketing Based on Blog

作　　者：蔡永贵[1] 

机构地区：[1]华东师范大学商学院,中国上海200241

出　　处：《上海商学院学报》2008年第4期62-65,共4页Business Economic Review

摘　　要：企业博客和博客营销的概念及其应用在全球范围内受到关注,成为网络营销一个崭新的领域。国外有关调查发现,尽管很多人对博客的概念还比较陌生,但企业博客与博客营销已经开始兴起,并且企业博客在营销活动中发挥了多个方面的作用。本文从博客的概念和现状入手探究企业博客的网络营销价值,并着重探讨了企业的博客营销的应用模式、目前存在的问题,最后从实战角度提供几则案例供大家参考。The concept and the application of the enterprise blog marketing have received global attention and have become a new domain of network marketing. Overseas related investigations have discovered that the enterprise blog and the blog marketing have already started to emerge and played a significant role in several aspects, although the concept of the blog is still strange to many people. This article proceeds from the blog concept, explores the current situation of the enterprise blog network marketing value, and focuses on the enterprise blog marketing application model, the existing problems and their corresponding solutions. In the end, it attaches a case for reference.

关 键 词：网络营销 博客 博客营销 

分 类 号：F274[经济管理—企业管理] F49[经济管理—国民经济]