寡占市场结构中企业的反应力度分析  

Widowed occupies in the market mechanism enterprise＇s response dynamics analysis

作　　者：黄力[1] 

机构地区：[1]上海师范大学商学院,上海200234

出　　处：《中国经济与管理科学》2008年第5期114-115,117,共3页Chinese Economy Management Science Magazine

摘　　要：在寡头市场上，企业之间的行为是相互影响的，每个企业在做出自己的决策之前，都要考虑对手的反应方式，然后再做出对自己最有利的决策。本文通过对我国家电业的两大巨头的并购案例，运用博弈论等寡头市场上的基本理论，来分析为什么企业在做出决策之前，通过考虑对手的反应方式，可以有利于企业自己做出最优的决策，并实现企业的规模效益。In the oligarch market,between enterprise＇s behavior is affects mutually,each enterprise in makes in front of own decision- making,all must consider the match the response way, then makes again to the oneself most advantageous decision--making. Does this article through to our country electrical appliances industry two big giant＇s merger and acquisition cases, oligarch market and so on in utilization game theory elementary theories, why analyze the enterprise in makes in front of the decision--making, through the consideration match response way, may be advantageous in enterprise makes the most superior decision--making, and realizes enterprise＇s scale benefit.

关 键 词：寡头市场 博弈 占优策略 

分 类 号：F723[经济管理—市场营销]