消费者需求异质性与企业竞争优势异质性关系  

The Relationship between Heterogeneous Demand of Consumers and Heterogeneous Competitive Advantages of Corporations

作　　者：乔恒利[1] 

机构地区：[1]上海交通大学安泰经济与管理学院,上海200052

出　　处：《上海交通大学学报》2008年第9期1546-1550,共5页Journal of Shanghai Jiaotong University

基　　金：国家自然科学基金资助项目(70172003)

摘　　要：从计量经济学的角度,运用技术替代、规模经济、学习经济,以及关于消费者对产品性能边际效用递减和产品性能对生产成本的边际效用随时间递减的规律,对企业异质性竞争优势和消费者异质性需求的动态关系进行分析.结果表明:异质性消费者需求为企业异质性竞争优势提供了市场环境和存在的理由,具有异质性竞争优势的企业为消费者的异质性需求提供了选择的可能性和价值;特定企业只有建立适合于特定消费者的不断变化的异质性需求的异质性竞争优势,才能在竞争中获得持续发展.From the econometrics theory perspective, employing technology substitution, scale economy and learning economy, the rule about the degressive marginal effect of the quality of product on consumer, and the rule about the degressive marginal effeet of the production cost on product quality, this paper ex- plored the dynamic relationship between the heterogeneity of corporate competitive advantage and the heterogeneity of consumer＇s demand. The consumer＇s heterogeneous demands provide the market environments and the existence reason, meanwhile, the corporate, which possesses heterogeneous competitive advantages, provides available selects and value. A certain corporate will keep developing, only when it can cultivate and establish the heterogeneous advantage that must be adapted to consumer＇s heterogeneous demands which keep changing. The paper innovatively offers the dynamic relationship between the heterogeneous demands of consumer and the heterogeneous competitive advantages of corporate.

关 键 词：需求异质性 消费者剩余 竞争优势异质性 

分 类 号：F276.6[经济管理—企业管理] F270.3[经济管理—国民经济]