我国物流企业市场营销问题与策略  

The Problem and Countermeasure of Our Country's Logistic Enterprise Market Saling

作　　者：杜萌[1] 杨涛[1] 

机构地区：[1]兰州交通大学交通运输学院,甘肃兰州730070

出　　处：《交通科技与经济》2008年第6期115-116,共2页Technology & Economy in Areas of Communications

摘　　要：随着社会经济的发展,人们对物流市场营销的认识也不断深化。我国加入WTO后,融入世界经济体系的进程不断加快,面临着这些机遇与挑战,我国的物流企业必须运用现代的营销策略将企业做大做好。文中分析目前我国物流企业在营销过程中存在的问题,阐述物流企业应该运用的市场营销策略。With the development of economy, our people unceasingly deepen their knowledge about the logistic market. After our country joined WTO, the progress of integrating the world economic system is faster and faster. Facing with mang opportunities and challenges, in order to survive and prosper, ourcountry＇s logistic enterprises should take many modern marketing strategies and policies. This paper analyzes in detail the problems which exists in the marketing process of our country＇s logistic enterprises and proposes several marketing strategies to solve these problems.

关 键 词：物流企业 4P策略 4C策略 

分 类 号：F252-21[经济管理—国民经济]