广告传播中的人文关怀及其发展趋向探析  

Humanistic Care in Advertising Communication and its Development Trend

作　　者：杜永利[1] 

机构地区：[1]武汉工业学院人文系,湖北武汉430023

出　　处：《郧阳师范高等专科学校学报》2008年第5期86-89,共4页Journal of Yunyang Teachers College

摘　　要：人文关怀是受众广告传播心理接受的基础条件,广告传播中的人文关怀具有向人们传达人生哲学观念和精神诉求的现代意义,从广告的题材选择、诉求角度和表现方式几方面分析广告中人文关怀的传播特色,着重论述广告中人文关怀的发展趋向。Humanistic care is the basic requirement for readers to accept advertising communication in psychology, which transfers life philosophy conception and spiritual appeal to the people. The author has, from advertisements＇ theme selection, appealing perspective and expression means, analyzed the features of humanistic care in advertisements and made an emphasis on its development trend.

关 键 词：广告传播 人文关怀 发展趋向 

分 类 号：F713.8[经济管理—广告]