互联网条件下企业边界及其战略选择  

Changes of Firm Boundaries and Strategy Choice in the Internet Times

作　　者：杨蕙馨[1] 李峰[2] 吴炜峰[3] 

机构地区：[1]山东大学管理学院,山东济南250100 [2]国家食品药品监督管理局药品审评中心,北京100038 [3]山东行政学院,山东济南250014

出　　处：《中国工业经济》2008年第11期88-97,共10页China Industrial Economics

基　　金：教育部重大攻关项目"转型时期消费需求升级与产业发展研究"(批准号06JZD0017);山东省软科学重点项目"山东省高新技术企业自主创新能力提升路径与对策研究"(批准号2007RKA043)

摘　　要：互联网的出现改变了人们的工作和生活方式,同时也对企业的经营带来影响.企业的边界在互联网条件下呈现出新的交化特点。互联网通过对企业价值链、管理成本、交易成本以及使用互联网成本的作用,改变着企业的边界。通过构建互联网条件下企业边界变化的模型,把握企业边界可能变化的方向,进而提出了对应的四种战略,分别是专业化战略、并购与被并购战略、外包战略以及竞合战略。企业应根据所处的内外部具体条件。选择相匹配的战略。以适应新经济条件下的竞争。Internet is having greatly changed our lives in many ways. Meanwhile, the firm boundaries display new characteristics because of the internet introduction into business. Interuet influences the value chain, the transaction costs, the management costs and the costs caused by using internet, therefore, firm boundaries inevitably change. The constructed model can be used to explain the changes of firm boundaries in the internet times and predict the possible direction of firm boundaries＇ changes. Furthermore, four strategies are given to cope with the changes： specialization by value chain reorganization, merger and acquisition for size-expanding, making the inferior links of value chain into outsourcing, and co-opetition by allying competitors. The firms should choose the suitable strategy by analyzing the environment inside and outside in order to face the competition in new economy era.

关 键 词：互联网 企业边界 企业战略 

分 类 号：F270[经济管理—企业管理]