基于数据仓库的CRM体系结构研究  

Research of CRM architecture based on data warehouse

作　　者：高丽平[1] 车战斌[1] 高亮[1] 

机构地区：[1]中原工学院,河南郑州450007

出　　处：《计算机工程与设计》2008年第21期5648-5650,共3页Computer Engineering and Design

基　　金：河南省自然科学基金项目(0411013600)

摘　　要：目前的CRM体系结构把数据仓库作为整个体系的核心,但在实际应用中CRM体系中的不同部分需要不同的响应速度,要求短期的信息更新与长期的交易历史数据相结合,因此如何将数据仓库与其它模块有机的联系起来成了一个急需解决的问题。针对这种情况提出一种基于数据仓库的CRM体系结构,以提高整个CRM系统的效率为目标,对于基于数据仓库的CRM体系结构中不同的用户而言,都可以用统一的观点来进行CRM上的分析操作,同时也就可以更好的支持CRM安全性管理。The CRM use the data warehouse as the core of entire tecture needs different response speed in practice application architecture currently. However, the different part ofCRM＇ s archi. In the other hand, the CRM needs merge updated information and history data. So how to relate data warehouse and other module in CRM architecture is become a emergency problem. The CRM architecture based on data warehouse is proposed and enhancement of the entire CRM system＇ s efficiency is took as the goal. For the different user in system, they can carry on analysis operation in CRM by using uniform view and have the better support CRM secure management.

关 键 词：数据仓库 客户关系管理 数据立方体 操作型数据存储 联机分析处理 

分 类 号：TP311[自动化与计算机技术—计算机软件与理论]