论上市公司财务形象的塑造  

The Study on Finance Images of Listed Companies

作　　者：陈榕[1] 

机构地区：[1]南京财经大学会计学院,江苏南京210046

出　　处：《南京财经大学学报》2008年第4期51-53,共3页Journal of Nanjing University of Finance and Economics

摘　　要：财务管理的核心地位决定了企业必须研究和塑造企业财务形象,企业财务形象的优劣不仅影响企业财务活动的各个环节,而且对企业的整个经营活动都有重大影响,企业财务形象是企业财务实力在市场上的反映。随着市场机制的不断完善,企业,尤其是上市公司财务形象的树立和培养尤为重要,上市公司必须把树立和培养财务形象作为企业管理的一项重要任务来抓。The core status of financial management decided that enterprises must research and create finance images, the Pros and Cons of the enterprise finance images affected not noly the financial activities of enterprises in all aspects, but also the entire business activities of enterprises. The enterprise finance images reflected enterprise financial strength in the market. With the continuous improvement of market mechanisms, for enterprise especially listed companies, it was particularly important to establish and cultivate the enterprise finance images, and listed companies should regard it as a important task of enterprise management.

关 键 词：财务形象 上市公司 信息披露 

分 类 号：F275[经济管理—企业管理]