旅游文学及其与旅游市场营销的互动分析  

Tourism Literature and Its Interactive Analysis with Tourism Marketing

作　　者：张霞[1] 王斌[2] 汪小玲[1] 

机构地区：[1]广西师范学院,南宁530001 [2]榆林学院学生处,陕西榆林719000

出　　处：《宜宾学院学报》2008年第10期11-14,共4页Journal of Yibin University

摘　　要：旅游文学随时代变迁其特定的概念功能、情绪价值、科考价值及经济功能对旅游事业的发展越发为人们所重视,本文探讨旅游文学对旅游市场营销的正反两方面作用,得出搞好旅游文学研究将促进我国旅游事业的发展的结论,并提出搞好旅游文学研究的几点具体措施。With the development of times, specific functions of the concept of tourism literature, its emotional value, the scientific value and the economic function on tourism are more and more paid attention to by people. In the article, it explores the tourist literature on tourism marketing in both positive and negative effects. Finally, it draws a conclusion that the better development in tourism literature is to promote the development of Chinese tourism, and then it advocates several ways to the research of tourism literature.

关 键 词：旅游文学 旅游市场营销 互动分析 

分 类 号：F590.8[经济管理—旅游管理]