关于中国企业与CIS战略的理论思考  

Theoretical Reflections on Chinese Corporations and CIS Strategy

作　　者：张彤清[1] 

机构地区：[1]工商管理学院

出　　处：《上海第二工业大学学报》1997年第1期69-75,共7页Journal of Shanghai Polytechnic University

摘　　要：本世纪末，中国正处在从计划经济走向市场经济的改革开放之际。随着市场机制的日益成熟和科技的不断进步，企业间的竞争也越来越激烈。一些有远见的中国企业家已开始关注和运用ＣＩＳ即现代企业形象战略。虽然ＣＩＳ策划在国际企业界已尉然成风，但是，完全照搬也不行，中国毕竟有中国的国情。本文就从企业的发展层次、管理模式、文化背景乃至企业的名称这几个方面，对中国企业的ＣＩＳ战略进行理论上的探讨。At the end of this century, Chinese door is opened widerly to the outside world and its economic structure is reformed from planned economy to market economy. With the development of techndogy and the perfection of the marked system, competitions among corporations become keener and keener. Some of the Chinese foresighted enterprisers begin to care and use the strategy of CIS (Corporate Identity System). Though CIS plan is popular in the outside world, we can not mechanically copy it. China has its own national conditions. In this paper, the author wants to make an approach to CIS strategy of Chinese corporations from the angels of corporation development levels, the ways of business management, cultural background and the names of corporationg.

关 键 词：经营理念 中国 企业形象 行为规范 CIS 

分 类 号：F270[经济管理—企业管理] F279.23[经济管理—国民经济]