我国市场调查业的发展分析  

The Analysis of the Market Investigation Development in China

作　　者：吕杰[1] 

机构地区：[1]辽宁医学院,辽宁锦州121002

出　　处：《辽宁医学院学报（社会科学版）》2008年第4期117-119,共3页Journal of Liaoning Medical College:Social Science Edition

摘　　要：在竞争激烈的买方市场中,市场调查行业是伴随企业成长的合作伙伴。本文透过对市场调查业的发展及现状,分析存在的若干问题,提出相应的对策,以利于市场调查业健康快速发展。In the severely competitive market of the purchasers, the industry of the Market Investigation is the cooperative partner developing with the enterprises. Through the observation of the development and present situation of the industry, some existing problems were analyzed and the correspondent countermeasures were proposed in order to promote the development of the industry.

关 键 词：市场调查业 问题 对策 市场经济 市场竞争 

分 类 号：F713.52[经济管理—市场营销]