汉字在现代标志设计中的应用探讨  

Discussion on Application of Chinese Character in Modern Logo Design

作　　者：牛加明[1] 何晓丽[2] 

机构地区：[1]仲恺农业工程学院,广州510225 [2]广州航海高等专科学校,广州510725

出　　处：《包装工程》2008年第12期181-183,200,共4页Packaging Engineering

摘　　要：汉字标志既体现出中国传统民族文化特性,又突出时代气息。从汉字的书法特征、寓意性与象征性特征、图形化特征、字体的互借、与其他文字图案的综合运用等5个方面探讨汉字在现代标志设计中的应用。Chinese character logos not only embody the Chinese traditional culture, but also reflect the features of the age. The application of the Chinese character in modern logo design was discussed from the aspects of calligraphy character, implication and symbolic characteristics, graphic characteristic, the font of Chinese character, and the synthetic application with other character pattern.

关 键 词：汉字 现代标志 设计 

分 类 号：J524.4[艺术—艺术设计]