论产品创意的社会属性与市场关系  

Discussion on the Relations between Social Attributes of Product Originality and Market

作　　者：徐彬[1] 

机构地区：[1]南昌大学,南昌330029

出　　处：《包装工程》2008年第12期211-213,共3页Packaging Engineering

摘　　要：基于目前对产品创意中关注社会属性的重要性认识不足,就产品创意设计的社会属性的重要性及其对市场的影响做了深入地探索。并结合流动舞台车的创意设计,从一个具体的设计实例论证了产品创意设计的社会属性才是一个产品的市场核心,才是产品创意设计是否成功的标志。The importance of the social attributes of product originality and the influence of product originality on market was investigated based on insufficient understanding of the importance. It was demonstrated with a concrete example of the creative design of stage vehicle that only the social attribute of creative product design is the core of a product market, is the symbol of the success of creative product design.

关 键 词：产品 创意设计 社会属性 市场 舞台车 

分 类 号：TB472[一般工业技术—工业设计]