供应链优化管理:关于量折扣研究的分类  

To Manage Optimistically of the Supply Chain:——On Research of Quantity Discount Is Classified

作　　者：朱文[1] 

机构地区：[1]广东技术师范学院民营企业创新与风险管理研究所,广州510665

出　　处：《价值工程》2008年第12期74-77,共4页Value Engineering

摘　　要：供应链管理中的量折扣研究一直是研究的热点问题之一。国外学者研究的重点在于解决整体供应链的有效协调性问题,而其中量折扣定价策略研究是促进供应链协调运作的有效手段。这些研究的大致可分为三类:(1)给定需求条件下研究如何协调生产及库存决策;(2)从营销的角度研究供应链的协调;(3)将第一类研究和第二类研究相结结合,同时考虑市场营销和生产库存协调运作。而国内学者虽然引入了一些新方法,但仍处于从第一类研究向第二、三类研究的发展阶段。Quantity discount research in the supply chain management has been one of study hot topics. Study of overseas scholar lies in the solution whole to supply chain＇s effective coordinative question, but quantity discount fixed price strategy research promotes the supply chain＇s effective coordinated operation. These research may divide into three kinds approximately：（1）to study how coordinated produces and the stock decision-making under the demand condition;（2）to study supplies chain＇s coordinated based on marketing; （3）to tie the first kind of research and the second kind of research the union, simultaneously considers the market marketing and the production stock coordinated operation. But domestic scholar, although has introduced some new methods, but was still from the first kind of research to the second, third kind of research development.

关 键 词：供应链管理 量折扣 价格弹性 随机需求 

分 类 号：F274[经济管理—企业管理] F270.7[经济管理—国民经济]