对市场营销两个基本理论问题的重新思考  

A Rethought on the Two Basic Theories of Marketing

作　　者：吕化周[1] 

机构地区：[1]洛阳理工学院经济与工商管理系,河南洛阳471023

出　　处：《洛阳理工学院学报（社会科学版）》2008年第3期6-9,共4页Journal of Luoyang Institute of Science and Technology：Social Science Edition

摘　　要：市场是那些愿意购买并有能力购买某种商品的人所形成的集合。市场营销是发现未被满足的需要(不是需求),针对未被满足的需要,采取措施寻找满足需要的途径和办法,通过满足需要者之需要而获得回报的人类活动。Market is a place where the potential buyers who are capable of purchasing gathered unmet need （not demand）, according to which to take measures to find ways to meet these together. To find the needs is marketing. Marketing, by means of meeting the wants of the needing people, is a rewarding human activity.

关 键 词：市场 市场营销 市场营销主体 市场营销范围 市场营销实质 

分 类 号：F713.5[经济管理—市场营销]