工商联合 携手客户 自主创新 支撑发展——广州烟草实施“按客户订单组织货源”信息化建设创新  

Industry and commerce union, hand in hand customer, independent innovation, support development--Guangzhou tobacco implementation ＂organizes the source of goods according to the customer order form＂ the informationization construction to innovate

作　　者：王树发[1] 

机构地区：[1]广东省广州市烟草专卖局（公司）信息中心,广州510610

出　　处：《中国经济与管理科学》2008年第8期118-120,123,共4页Chinese Economy Management Science Magazine

摘　　要：广州烟草经管管理面临新的问题，各工业公司与市局（公司）之间的信息渠道不畅通、市局（公司）与零售客户之间的信息渠道也不畅通。为了解决这一问题，必须进行信息化建设创新，打通供应链上中下游全方位的信息道路。为此，广州烟草建立了互动营销信息平台，通过电子数据交换、决策信息共享以及库存共同维护、零售终端项目等功能实现了对供应链管理水平的全面提升。The Guangzhou tobacco has control over the management faced with the new question , various industrial corporation and city bureau （company） between information channel not unimpeded, city bureau （company） and between retail sales customer information channel not unimpeded. In order to solve this problem, must carry on the informationization construction innovation, makes a connection supplies on the chain middle and lower reaches the omnidirectional information path. Therefore, the Guangzhou tobacco has built the interaction marketing information platform, through the electron data exchange, decision information sharing as well as the stock maintained together,retails functions and so on terminal project to realize to has supplied the chain management level the comprehensive promotion.

关 键 词：烟草 经济类 供应链 互动平台 

分 类 号：F271[经济管理—企业管理] F727.51[经济管理—国民经济]