自主创新与企业竞争基本战略的相互关系  

The Study for Mutual Relationship on Self-innovation and Enterprises Competition Basic Strategy

作　　者：侯雁[1] 

机构地区：[1]广西工学院管理系,广西柳州545006

出　　处：《科技进步与对策》2008年第12期119-121,共3页Science & Technology Progress and Policy

基　　金：国家自然科学基金项目(70372031);广西哲学社会科学"十五"规划2005年研究课题(05FJY036)

摘　　要：当企业普遍推崇以成本领先战略为基础的"低成本—低价格"模式时,整个产业往往会形成一个低价主导的竞争环境,只能容忍模仿创新的存在,而在一定意义上可能排斥自主创新。在以标歧立异战略为基础的"差异化—非价格"模式主导下,自主创新开始成功地扎根于企业的经营活动中,成为其取得持续成功的首要工作和最终保证。When the enterprises is involved in the low cost-low price＇mode at the base of Cost Leadership strategy,the whole industry will be in the competition environment of lowprice leading .They only accept the living space ofimitation-innovation and are likely to exclude the self-innovation.However,lead under the Differentiation-Non price mode at the base of Differentiation strategy,the self-innovation would be start to take root in the enterprises management activities successfully ,and become the primary works and final guarantee for mading good winning continuance.

关 键 词：企业竞争战略 价格竞争 成本领先战略 差异化模式 非价格竞争 自主创新 

分 类 号：F271[经济管理—企业管理]