提升企业“软实力”——战略公关模型构建与解析  

The construction of strategic public relations model and analysis-enhancing the"soft power"of enterprises

作　　者：于朝晖[1] 史学嘉[1] 

机构地区：[1]上海外国语大学国际工商管理学院

出　　处：《上海管理科学》2008年第6期92-96,共5页Shanghai Management Science

摘　　要：本文重新构建了企业"软实力"的四力结构模型,将企业"软实力"归结于形象影响力、资源整合力、文化制导力以及环境应变力,从多个角度对提升企业"软实力"的途径进行了全面分析和解读,提出了战略公关理念并界定了战略公关框架的四个维度,对机制管理、形象管理、策略管理、绩效管理进行了分析。This paper re-constructs the pattern of the enterprise ＂soft power＂, which can be summarized as the image of influence, integration of resources, cultural guidance and environmental flexibility. The author gives a comprehensive and in-depth analysis of the means to enhance the ＂soft power＂. An original work has been done to dig out the model of strategic public relations, with an interpretation from four dimensions, as mechanisms management, image management, strategic communication management and performance assessment management.

关 键 词：企业软实力 战略公关 模型建构 

分 类 号：F279.23[经济管理—企业管理] F74[经济管理—国民经济]