汶川地震对成都城市品牌及民众信心影响的实证研究  

Empirical Study on the Impact of Wenchuan Earthquake on Chengdu City Brand and Civil Confidence

作　　者：郝辽钢[1] 赵江明[1,2] 

机构地区：[1]西南交通大学经济管理学院,成都610054 [2]成都市房产管理局,成都610054

出　　处：《管理评论》2008年第12期55-60,共6页Management Review

基　　金：国家自然科学基金资助(70841012)

摘　　要：论文研究了汶川地震如何影响成都城市品牌和民众信心,提出了一个理论模型,并通过现场调研获得的数据验证了该理论模型。研究结果发现:汶川地震给成都城市品牌形象造成的负面影响程度越大,成都城市品牌价值就越低,城市品牌信心也就越低,进而导致民众对成都市未来社会经济发展的信心越低以及对自己家庭未来收入信心越低;恢复并提升城市品牌形象,以达到恢复并提升城市品牌信心的目的,最终恢复并提升民众对社会经济发展的信心和对家庭未来收入的信心,会有助于地震灾区灾后重建工作的顺利开展。This paper studies how Wenchuan earthquake impacts Chengdu city brand and civil confidence. Specifically, the paper develops a theoretical model and confirms the model by using data obtained from a field survey. The research results show that, the greater the negative impact of Wenchuan earthquake on Chengdu city brand image is, the lower the city brand value and city brand confidence are, which further leads to the lower civil confidence in Chengdu city's future development and household's future revenue. Therefore, recapturing the city brand image can help to regain the city brand confidence as well as civil confidence in the city's socio -economical development and households' future revenue, which in turn helps the reconstructing work of the victim city.

关 键 词：汶川地震 城市品牌 信心 

分 类 号：F299.27[经济管理—国民经济] F224