国际合作办学品牌建设  

Research on Branding Building in International Cooperation Teaching

作　　者：冯浩[1] 

机构地区：[1]沈阳大学国际商学院

出　　处：《中国教育技术装备》2009年第2期15-16,共2页China Educational Technology & Equipment

摘　　要：近些年来，国际合作办学模式呈现出前所未有的蓬勃发展局面，众多高校纷纷开设国际教育学院，然而从招生情况看，却是冷热不均。提出国际合作办学要在竞争中求发展，就必须推行品牌建设策略，在探讨国际合作办学品牌建设的必要性和可行性之后，着重论述5种国际合作办学的品牌建设策略。In recent years, the model of international cooperation teaching has shown an unprecedented situation of vigorous development, many colleges and universities have set up the International Institute of Education, but seen from the enrollment situation, it is very unbalanced. Therefore, in this paper we put forward that brand-building strategy must be implemented as long as international cooperation teaching want to development in intense competition. After discussing on the necessity and feasibility of brands building of international cooperation teaching, we focuses on the five brand-building strategy of international cooperation teaching.

关 键 词：国际合作办学 品牌建设 策略 

分 类 号：G522.7[文化科学—教育学]