江西省城市休闲体育企业与居民休闲体育消费状况研究  

Status quo of city leisure sports enterprises and people's expenditure on sports in Jiangxi Province

作　　者：张珍[1] 

机构地区：[1]景德镇陶瓷学院体育系,江西景德镇333403

出　　处：《武汉体育学院学报》2009年第1期49-52,共4页Journal of Wuhan Sports University

基　　金：江西省社会科学研究规划项目(05YJ204)

摘　　要：通过对经济成分、注册资金、投入经营时间、盈亏情况的调查了解了江西省城市休闲体育企业的基本情况。以对经营项目、经营优势、经营方法的调查,来反映江西省城市休闲体育企业的经营现状。从宏观、中观、微观3个层面对影响江西省城市休闲体育企业发展的因素进行了分析。同时对江西省城市居民的休闲体育消费的态度、动机、项目、支出等进行了调查研究。提出了促进江西省城市休闲体育企业发展和居民扩大休闲体育消费的一系列对策。Status quo of city leisure sports enterprises were studied through analysis of property,registered capital, investment, profits and losses so that management projects, advantages and methods could be demonstrated. Meanwhile, people＇s attitude towards expenditure on sports, their motive for doing sport, the sports events they participated in and the amount they spent on sports were investigated. The purpose was to find countermeasures for further development of related enterprises and for encouraging more sports consumption.

关 键 词：休闲体育 休闲体育企业 休闲体育消费 城市居民 

分 类 号：G80-05[文化科学—运动人体科学]